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by Kay and David Key
Sunday 25/7/2010
Dear dog lover
Do you dream of running your
own kennels or dog hotel, and completely changing your lifestyle and career
to work with dogs?
So you’re thinking about starting a boarding
kennels – but you just don’t know where to
start or who to ask – or even what you
should find out about. Sound familiar? You're absolutely right
- it IS very, very confusing when you don’t know where
to even start looking.
Even today, with so much information on the internet
- there is very little specialist information available on starting
a kennels – and certainly nothing in the depth of advice you’re
looking for right now. You just want to get into learning about
it – but first you need to find out if it's
right for you (which is very exciting!) and where to start.


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I created a special online 'Kit' to
help you find out.
Because I help people set up kennels all the
time, and I wanted to help even more people than it's possible for me to talk to direct, I created a new, easy-to-use 'Kit' to help you take
your first steps.
At this very moment my Kit is helping 589 dog lovers all around the world - 408 are thinking about starting kennels and 173 already knew this was the lifestyle for them, but wanted to have reassurance and confirmation that they are doing the right thing for themselves and their families.
(These are live, real-time figures) |
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I'll tell you all about the 'Starting a Kennels Kit' in a moment... but let me first explain who I am, and what we do to help you start up your own kennels or dog hotel...
If you haven't heard of us at Kennel Design yet, let me introduce
myself to you, I'm David Key. I'm author of the best-selling
book: Kennel Design and also Cattery Design (you
can find these books in every Amazon online store worldwide,
every well-known internet bookshop, and of course, on our websites).
The Kennel Design book
looks at very different issues to this online Kit.
You can click
here if you want to know what they are, but basically the Kit is
ideal for you if you don't know where to start and are wondering if it's
right for you, whereas the book is a more advanced stage on the physical kennel buildings.
Later, you'll see several of our customer comments where we've
helped them make, (and feel confident about) their decision.
Only after they've made up their mind do they then buy my book
to help them design their kennels - but initially, our customers
want the comfort of being walked through the 1st stages with help
- I've worked for a well known national
animal rescue & rehoming charity (The Blue Cross) for over
20 years and design, build, project manage and maintain all
of their centres
- Through my books, websites and
consultancy I have had the privilege to assist
thousands of animal lovers worldwide to become kennel
owners, improve rescue centres and more
- My books are used as college/university
text books for kennel and kennels management and
animal welfare courses
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I use my knowledge and experience to help people create MUCH
better facilities for our beloved dog friends... to reduce
their stress, have a much happier time in the kennels, or get
adopted sooner.
If you would like to read more about me now, please click
here - otherwise we will continue looking at getting you started... |
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Hello Kay & David, I just wanted to say 'Thank you' for your website as now I truly feel that I can get excited about realizing my dream of running a kennels. I have had this dream for many years, but more seriously over the last 5+yrs.
I am a brand new Member to your website and am very excited about receiving my Starting Kit. Although I know in my heart and soul that I am suited to this calling, I look forward to reviewing your guidelines to confirm it. I look forward to many more contacts with you.
I feel your website gave me the right to get excited. I feel as though my long dream will come true AND I will have support from experts will achieving it.
Kindest regards, Shelley Leahy, Co. Kerry, Ireland August 2007 |
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Well, it is a BIG decision for anyone – everyone!
To change your lifestyle, your career and maybe your home,
start your own business, build a special kennels building. Exciting
- but a big decision! This is probably the biggest change and
investment you will ever make - so you need to be confident ,
and you need help making the right decision.
This can’t be ‘decided’ on with a day of help
or a few emails or phone calls.
Also - few people would even attempt to try and help you make
up your mind or think about guiding you through such life-altering
and financial decisions. They wouldn't know where to start. But
we do...
It is the same whether you ask someone you know who runs a kennels,
trade associations or animal welfare organisations – they
only have so much time to give you as they are busy running their
own business, and can only fit so much in an email or phone call.
And it is exactly the same for us - we can only
help a limited number of people because there are only
so many hours in the day.
We spent hours and hours responding to the same queries over
and over again... probably the same questions you're desperately
trying to find out about now.
Then it dawned on us... ...why not provide all the essential start-up
information that we get asked for over and over again - but in a Kit
that was really easy-to-use and understand? ... and even better actually
help you make the decision about whether starting a boarding
kennels is right for you, and give you guidance on where to start.
But we didn't stop there - the kit also includes the information
to help you decide and how to feel confident
it's right for you - and where you should start.

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“I would love to open a boarding kennels/ kennels
to run myself. I just don’t have a clue how to begin – HELP!!!”
If you’re feeling like this, we understand exactly the
frustration you are going through right now. We've received hundreds
of requests for help and advice on how to start a kennels. The
same is true of any business, but particularly a boarding kennels
where you are caring for, and responsible for
the dogs and puppies in your care.
To create a kennels, you know there must be a set path to follow,
and things you must do -- but at the moment you are probably
struggling to know where to begin.
- Where do you start looking?
- How do you find out more about it and is it tough?
- Is there anyone that can guide you?
- What questions should you be asking?
- How do you know if this lifestyle & career is right
for you?
The fact is --- the hardest part of thinking
about starting a boarding kennels is the frustration of not knowing
where to start! ... and we want to save you from that.
So you’re not alone – and it's not just you - it IS hard
to know where to start for the first time!!! In the past, everyone
who started a kennels had to go through this painful process.
But not any more - you don't have to wonder about it at all - we can help you get all the answers
you need, find out who to talk to about different things like licensing
and legislation - plus all the other important things you need
to know right now.
"It's difficult trying to find out what to
do and what not to do. I am in the throes of purchasing
an existing kennels. The kennels is beautiful and doesn't
need anything doing to it immediately. There's a good client
base, and it has a good reputation, but there's still that
nagging in the back of your mind: will it continue to be
successful etc? I've wanted a kennels for a long
time, but not had the opportunity before.
It's good to know you have someone you can turn to in times
of crisis or uncertainty. I shall be buying your book and no
doubt visiting your site again and again, very comprehensive
for beginners."
Steve Halsey, Slough (not for much longer hopefully!), UK, December
2006 |
I'm sure you've asked yourself why is it so hard?
Let's stop for a moment and think about this. Well, the answer, as mentioned earlier,
is that once people open their own boarding kennels business
they become very busy with customers and bookings
and forms and advertising and their website, and so on. This
means that no-one has the time to help anyone else through the
process – and maybe they reason that if they managed
it without help, so can others.
Most importantly, are they willing to help someone who is a potential
competitor? Some kennels set up day courses so
you can go and work with them for a day and ‘try the
hat on’, ask a few questions and find out how that particular
kennels runs. This can of course, be very valuable experience...
but you should be aware that what they teach may NOT be best
practice!
The truth is that existing kennels or related
organisations simply CANNOT give you the sheer amount
of time, hand-holding and advice you need in the depth
that you require to help you decide if it's right for you.
"I didn't know how to start and you gave me
a lot of things to think about! Yes, I think this
did help me! I am at a crossroads in my life right now
and have always wanted to work with animals in some capacity.
Now I am seriously thinking about opening a kennels. I
will start on my research and hope for the best!
Thank you for such an informative website! It was most
helpful!"
Sheri Lockhart, British Columbia,
Canada, October 2006 |
Here's why we are so interested in taking the time to help you get this right - we believe that encouraging and supporting
the right people to start kennels is essential for
3 reasons:
- Improving the welfare and lives of dogs with knowledge & better
standard kennels (because our background is in animal welfare)
- Encourage more choice of better caring/professional services that
caring dog owners are desperate for
- Help new kennel owners create businesses that are extremely
successful - much more successful than low-average standard kennels - which rewards them personally and financially
for the extra-special thought and care they've invested.
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Ah, so who are the right people to
start kennels?
Good question.
They are caring people who are willing to invest enough
time and knowledge into their business to create the best kennels
they can - deserve to have success, and, we believe - to have
the support and encouragement to get started.
So now you know WHY we want to help you get started. |
"Finding your website was a god-send!"
Michele Duval Lane, Cognac, France (soon to be Toronto,
Canada!) Oct 2006 |
"I am an RSPCA Inspector so fully understand many of the
aspects covered by the [kit] course. It was really useful
however, to be reminded of all the different things to consider
for such a business venture.
Super website thanks. I have also purchased the book from Amazon"
Amanda Lovett, Alsager, October 2006 |
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All the questions that are running through your mind right now
will probably be based on 3 things:
- Do I really want to start a boarding kennels
and will I be good at it?
- Will I be allowed to build one in my location and
is it the right property? what regulations,
qualifications, legislation or licensing do I need to find
out about?
- What makes a kennels good? How can I find out if this is
a good area for a new kennels, and what is
the market research, trends/statistics I should look at? How
will my special/unique/different ideas for
a kennels make me more successful?
And all this is going through your mind before you even start
thinking about the building, design and care! That's why we LOVE
what we do here, we get to speak to lovely customers
and help you start your dream, completely transform your lifestyle,
and help you make an INCREDIBLE difference to dogs and their
owners.
Even better, we are there through your journey and can
help you every step of the way. On this website alone we can guide you through each level as you progress:
Help you make the decision & find out where to start
(with this 'Starting a Kennels Kit')
- we can also help you later on if you like, with:
- your design
- queries, start up information
- and we've also set up another website to get you bookings!!!
www.BoardingKennels.org currently gets 30-90% kennels bookings for members!
Just go to Google & type in 'boarding kennels' we're #1
I can tell you it’s absolutely exhilarating when
you get your building or licensing permission, your very first
booking, and of course when you open your kennels doors to customers
for the first time!!! And when you look back at your
first year in business it is so much more satisfying
to see that you’ve done in your 1st year what old standards
say should be done in your 3rd year!
I don't want you to waste your time or money, so... if
you don't want to 'do it properly' and 'the best
you can' - I can't help you. The
magic formula of satisfaction, pride and success only works for
those that do want to do it well!
Doing things 'on the cheap' or 'without proper research' is
NOT how to be successful!!! You won't realise your full potential
(personal and financial), and customers will see this lack
of interest and investment of emotion, time and money.
Why is it important?
Well, we show our customers how to make more money with 10 high standad kennels, than typical standard businesses with 60 kennels!
Kennels
run like this will only be
busy at peak times and charge the lower end of the
scale, and have to spend more money on more and more units
to make a basic income. You'll attract 'price-complainers'
who just search for the cheapest kennels and still complain
even then! They'll be the sort of people who will turn up
without notice (early or late), give you a hard time on the phone/in
person, be tough or even miserable to deal with
- does this sound like fun to you?!
This is a downward spiral - unfair to dogs and owners - and
yourself and your family - so stop being unrealistic right now
and look for something that will excite you to strive
for the best and be successful.
If you don't care about your business - why
should your customers? There are already enough kennels
like this around (and many going out of business thankfully).
If the above put you off, then I have
done my job!!!
We only want to encourage the right kind of people to start up a kennels
- those that want to do it properly, one that's much better than they
have seen/used - and create a business that will provide higher standards
to an untapped market!
The above 'differences' will apply in every country - the standard
worldwide is poor, probably one
of the reasons why you want to create a better kennels yourself!
Dog owners are desperate to find somewhere
of high quality to entrust their dogs
to. Either that, or they just don't take a holiday!
Yes, there are people who don't care where their dogs
stay, or aren't bothered by poor conditions - or send their husband
to take the dog as they can't bear to see where s/he
will be staying - but there are already plenty of kennels
to cater for that type of customer.
This isn't the sort of business
you want to, or will attract when you do it right!
You have to be genuinely interested, dedicated, even
passionate about learning as much as you can on dog
welfare, kennels standards, and have the imagination and care
enough to do something better, or even extraordinary -
providing such a fantastic service that customers will do your
marketing for you and recommend you to all their friends! This
is just the sort of person I can, and want to help!
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If you 'want to do it right' (thankfully a
phrase I hear often!) you will be so much more successful, happy,
and financially better off.
You'll be able to charge higher fees that match your higher
standards, so you can build less units and spend more time with
the dogs you are looking after. It's a job in a million!!!
Can you see how much more enjoyable and fun it will
be to work this way?
You'll be successful - and you WILL make a MUCH better income!
There
just aren't enough kennels like this. I can
tell you customers go in droves when they find such an inspiring,
professional and caring kennels. |
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In fact, there are 10 burning questions that
everyone starting a kennels should be asking (and we answer in
the 'Starting a Kennels Kit'):
- Where do I start? (I'm thinking about/
want to start a kennels)
- Do I need a licence?
- I'm in UK/USA/Canada/France/Australia wherever - what legislation applies?
- Do I need qualifications or experience?
- Do I need planning/zoning permission?
- How do I find out more about the lifestyle?
- Do I buy an existing property or build new from
scratch?
Where can I buy a kennels, or property to build on?
- Will my property be in a good location?
- How do find statistics or market research & trends on
starting a kennels?
... and here's one you probably haven't thought you'd be asked...
How do I prove the need for a new kennels in this
area?
- What makes a good/bad kennels? (I want
to do something better/special)
If you would like to know more about these questions now, please click
here for our FAQs (there's also a link at the very end of this page)
The demand for this information is such that we created
a special, easy ‘Kit’ to help you through
these first tentative steps.
- Whether it is right for you
- What standard of kennels you want to create
- Whether you have the right location/property
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This Kit is a roadmap to thinking about - and - starting a kennels.
That’s not something you can find out from a few phone calls,
or a few days training, it takes research.
So having the right information at your fingertips -
when you need it - WILL truly help you decide if it's
right for you.
By the way, we call it a ‘kit’ to emphasise how EASY we are making it
for you
- Answers the 10 burning start-up questions above
- get the ball rolling!
- Alleviates the FRUSTRATION of not knowing
where to begin
- Helps you DECIDE if it's right for you
- Brings you CONFIDENCE by knowing where
you are, what you need to do
- Available with INSTANT online access
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ONLINE KIT
No waiting for the post!
The Kit is available online
(i.e. via this website)
so there's NO waiting, as
you get immediate access!

IMMEDIATE Access!
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The Kit answers the questions you will be asking at
the beginning - and instead of taking 3 to 6 months
to find out all this information the hard way - you can find
out right now -- and very easily!
The online section of the kit (which includes
answers to the 10 top questions) will be available to
you for 1 year, during which time you can print/save the information at any time you wish. In reality though, you'll
need the kit for 1 week to 3 months to get started, but we made it
a year to be on the safe side.
The advantage this Kit gives you is that
you could make your decision to go ahead and get your start-up
schedule within a week.
“I felt like you were talking to US!"
If it feels like we’re talking to you directly, then that’s
because we are!
It’s like having a marathon conversation with us, getting all the
best tips and advice – but in a way that makes it easy for
you to come back to, and find out in your own time and at your own pace.
We’ve taken all the questions, queries and phone
calls we’ve had, all the examples and help we
give and turned all that valuable information into this Kit.
"Excellent brainstorming ! It really did get
me thinking and help me grasp the different elements
involved.
I knew opening a Boarding Facility was what I wanted to do
- and this confirms this - but now I feel confident I can make it
work. Thanks !"
(from Nadine Henchoz, Haute Savoie, France October 2006) |
"Excellent, very helpful and informative.
Just what I needed!"
(from Allyson White,
Cologne, Germany, October
2006) |
With all the information here, you can get started
on your own right now, with no outside help! We’ve brought
all the essential information to you to get you started and
build your confidence.
Guaranteed to help you make your
decision, give you confidence in what you're doing and show
you the steps to get started! No more tearing your hair
out trying to look things up on the web, wondering who you can/can’t
or should/shouldn’t be talking to. No wondering whether
you are getting the best advice or not!
"I have enjoyed your website enormously.
Whilst reading through the site and completing your [kit] course
I have contacted my [licensing officer] and they are
sending their application forms and are arranging to come out
to see the proposed site! I will also be ordering your book through
Amazon"
Karen Rogerson, Norfolk, UK, October 2006 |
So, to use our customers' terminology: if you “could do with some advice really” I’m sure you’ll
be interested to know what happens next... Well, with
our help you can became confident that starting a boarding kennels
was right for you, and actually start setting up your kennels.
Your initial ‘not a clue’ feeling will be quickly followed
up with “really
getting into it now” and have “lots
of ideas” about the kind of business you wants
to run – and then you can start to actually think about a business plan
and the next stages!!!
But you're not at that stage yet - you need to walk through
all the startup questions, and find out if it really is perfect
for you by doing your research.
Your 'Starting a Kennels Kit'
will take you through where to start -- help you actually make the
decision -- and on to the excitement and enthusiasm of getting
started!
(the excitement is palpable from our customers own words don’t you
think?!)
You too will have the thrill of getting going, having a plan
of action, and knowing exactly what kind of business you want
to run, and how to take those first important steps, and be in
charge of your own kennels business and lifestyle.
And then the questions start... but at a more specific level
and with much more confidence and a real sense of purpose. All
you need to know is where to start!
This Kit will give you the guidance you need at this
stage in your dream – it’s easy to read
and understand – and you’ll have FUN learning more
about yourself and what you want to achieve. That’s a
promise! |
"Wow! Thank you. You do boost the confidence levels!"
Anna Nicholas, Mallorca, Spain |
"It was lovely to speak to you yesterday. Thank you
so much for all the advice you have given me, I did indeed read
the where to start bit first! and the downloads
are fabulous, Im feel like Im reading for England but
I want to be aware of as much as I can before I open my kennels
Kay!
I really enjoyed the 'Where to Start',
I think you have written it exceptionally
well. It really made me think in
depth about my own ambition to realise my dream,
and to look at it from a realistic point of view,
its very easy to see your dream through rose coloured
glasses I think! "
from Carol
Crowhurst in
Essex, UK on
November 2006 |
Thank you very much Kay. We are currently in process of purchasing
small kennels and I found your website is very helpful.
Keep in touch !!
from Takako Diddams, Hertfordshire UK on February 2007 |
...and that is exactly why we put this Kit together for you
- so it's quick and easy for
you to find out what you need to know now. We aim to encourage more high standard, lifestyle businesses to start up.
USA |
UK |
Canada |
Euro |
Australia |
New Zealand |
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[To check this in other currencies click
here] (opens in new window)
That's less than any kennels course - and provides
you with the essential information about starting a kennels and
indepth, expert hand-holding that you just won't find anywhere
else.
Because your Kit is online (you just set up your own password to access it) - there's no waiting for the post, no paying for shipping - you can start your research right away.
Take 90 days to use your Kit. If you are not satisfied that
it has helped you discover if starting a kennels is right for
you and how to get started - I will refund 100%!
If you're not delighted to have all this start up information and help
on discovering if it's right for you - at your fingertips, just call
or email Kay within 90 days for a complete 100% refund.
No questions. No hassles.
Even if you cancel, you will still get to keep
the fantastic THREE free eBooks as my way of encouraging those
who really are caring enough about dogs to get all the right kennels start
up information. |
Ready to buy your Kit? Well, hold off a minute as I want to tell you about some more exciting incentives to seriously get your dream to build a luxury kennels or dog hotel underway...
... and you're going to LOVE this if the possibility of starting kennels is something you've already excited about!

So, to encourage caring people to start up, I hope to make you feel
like this lifestyle is within your grasp today with my 'encourage-the-right-people'
limited special offer...
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I'm adding these as an extra incentive to encourage
you and get you off to the best start - as I really want
to make sure you have everything you need to help you make
the right decision and feel comfortable and confident with
your choice, and also to right now guarantee the successful
start of your kennels.
To claim
your 'Starting a Kennels Kit' I will do my utmost to encourage
you to start up a high quality kennels by offering you these THREE
fantastic bonuses absolutely FREE (valued
at $599.95/ £299.95) -- but yours FREE to keep,
no matter what you decide:
Free eBook #1
(PDF)
This eBook will actually help you DECIDE if
running a boarding kennels is right for you... AND start
to pull together your ideas!
Nobody
else does a questionnaire
to assess kennels owner
suitability to help
you make your decision.
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This "fill-in and complete" eBook
looks at the next stages in MUCH more detail. Helps
you think through the actual day-to-day
elements of running a kennels, your
vision for the type of kennels business
you want to create, and gives you starter
information to prompt you for all your
image, marketing materials and website.
It will help you plan for and achieve
the ambitions and ideals you have for
your kennels into EVERYTHING -- the design,
the image, your logo, your marketing materials
and website, the customers you will attract,
and how you want your kennels to run. |
Yours FREE
with your 'Starting a Kennels Kit'! |
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Free
eBook #2
(PDF)
This "fill-in and complete" property audit
will assist you when viewing and purchasing either an existing kennels business,
new site OR your existing
property - with a view to building a kennels. Coolheadedly
compare ALL properties you visit for best price negotiation.
Nobody else does
a survey for new/potential
kennels property.
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This is a survey report
which includes tips, suggestions & encouragement to assess
properties ON YOUR OWN
for physical, practical, environmental, business, building or maintenance
problems, potential costs and planning/ zoning permission characteristics.
Purely kennels-related property tips that a surveyor
would NEVER KNOW to look for or be able advise you on. |
Worth $500/£250 but yours FREE with the Kit
You'll know that just a normal 'home buyer' survey would cost more than
double this - and this is the ONLY new build/kennels
buyer survey available.
FREE with your 'Starting a Kennels Kit' |
Free
eBook #3
(PDF)
With over 21 years of helping people buy kennels and
kennel businesses, and helping kennels owners sell their
businesses - a leading kennels and cattery property sales
agent is ready to reveal the hottest tips for buying
an existing kennels business!
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- Find out what to look for when considering purchasing
- Find out from the mistakes that buyers and sellers make
- Find out what sorts of things go wrong when buying a
property, and what to look out for
- Discover how to make the most of your investment and
show your business in the best light, whether you are
buying or selling a kennels property
- Discover how to look at seller lack of planning to
negotiate your best price
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Yours
FREE with your 'Starting a Kennels Kit' |
Test the kit for yourself, let it help you make the decision
about whether it is right for you to start up a kennels
- with confidence, try out as many of the steps
and recommendations as you like - in your own time. And once
you realise the joy of having all the information you
need on starting a kennels at your fingertips I’m
confident you'll NEVER want to give that knowledge back!
We believe in this Kit being able to give you the
answers you want so much that we offer this 90 day guarantee
- because we KNOW it
provides the answers you're looking for at this stage. And remember...
  

And if that doesn't encourage the right people to start
up - please [write to me & tell me]
what you think would!!!
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Find out if starting a kennels is right for you... AND make
your decision!
-
Find out where/how to GET STARTED with the top
10 questions
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Reduce your RESEARCH TIME by 3 to 6 months!
-
Your online kit is available for a whole year (and/or save it to your computer)
(if you want to, you can get going within a week of
receiving your kit,
but just in case you want to take extra time, you can!)
-
Your 3 FREE eBook gifts are downloadable (PDFs)
and yours to keep
-
Instant access!!!
BUY NOW
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Get INSTANT online access to your
'Starting a Kennels Kit'
for 365 days + 3 super FREE eBooks...
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I wish you every success.
If starting a kennels is your dream, and I will do everything I can to help you achieve it - if it's right for you.
Remember, we'll be here to help you every step of the way, and that there are already thousands of caring
dog owners who really want to find lovely, caring places for their dogs
to stay.
and 
Kay & David Key
KennelDesign.com
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Remember there's no risk with our 100% 90 day
Guarantee and the 3 fantastic FREE eBooks are yours to keep - it's
our way of encouraging and helping the right people to start up a
kennels! Remember the Kit will be a business expense -
so keep your receipt so you can claim it back once you start your kennels business.
-
You can instantly access the Kit online for a whole
year - and/or save it to your computer - so you can take the first steps to starting your kennels right
now. We've made it SO easy for you.
-
If there's other questions I haven't answered here,
please look at our FAQ
page (frequently asked questions) or you can find out more on
us in our About
us page
Other quick links: Kennel Kit cost - or - Buy your Kennel Kit now
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